Marbury Group is a boutique style, marketing and advertising agency located in the South Side of Pittsburgh, PA. Our primary expertise is to provide media strategy, planning and buying services. We provide solutions across both digital and traditional channels for integrated and engaging campaigns. Additional core services include sports marketing and event planning. Marbury Group provides complete advertising services to our clients from the formulation of a campaign through full execution.
Develop and execute thorough marketing and advertising strategies for optimized results and return on investment for our clients.
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Douglas Shriber is a Pittsburgh native and President of Marbury Group. Doug formed Marbury Group in November 2011 after nearly 20 years in the advertising sales industry. Under his leadership, the Company gained and sustained enough business that it has been consistently ranked as one of the Top 10 Advertising Agencies in Pittsburgh. Doug’s relationships and industry experience have translated into steady growth and success for Marbury Group clients.
His professional repertoire is critical for executing the media demands of our clients. Combined, his experience can be leveraged to ensure that media buys are critically evaluated to maximize the budget and safeguard the quality of the placement. Doug has a behind-the-scenes understanding of rate structures, audience development, stop-sets, traffic systems and logs, studio communication processes for on-air staff, and knowledge of the internal workings of the sales process. Understanding these elements, function to protect the integrity of Marbury Group media buys.
Doug has first-hand know-how and insight to the media industry due to his 25-years of industry experience. During those years, he was consistently the top billing sales rep for iHeartMedia (formerly Clear Channel) and a two-time President’s Club Award winner.
Outside of the office, Doug’s non-profit affiliations include serving on the Board of Directors for The Challenge Program, Board of Directors for Animal Friends and is on the Host Committee for the Animal Friends Black Tie and Tails Annual Event, American Kidney Foundation Planning Committee, Jewish Community Center (JCC) Planning Committee, and Board of Directors for the Pittsburgh Association. Doug is an active supporter of Variety Pittsburgh, Pittsburgh Institute for Neurodegenerative Diseases (PIND), and The Strazl Transplant Institute. In addition, Doug has developed unique experiences for patients of Children’s Hospital of UPMC to go fishing with Pittsburgh Steelers Brett Keisel and Ronald McDonald house patients ice skating with The Pittsburgh Penguins.
Doug enjoys fishing, biking, running, and skiing – all the while being a proud living kidney donor. Doug is happily married to Sarah Shriber and is a father to their son, Nathaniel.
As Vice President of Account Services, Kate makes sure our client needs are being met from budgets and forecasting to creative executions and media placements. Marbury Group client work runs the scope of research, media planning, media buying and reconciliation (among other things); every step requires specific executions and oversight to keep it moving through all its life cycles. Additionally, she supports the Marbury Group team with behind-the-scenes efforts like new business development, project specs, timelines, workflow, vendor management and general media support. In other words, Kate has a hand in the client accounts and internal business aspects of Marbury Group.
Kate’s professional history includes various positions in the nonprofit vertical before moving into the for-profit sector. She has a sound history of always thinking about project efficiency and making sure the plans run smoothly from start to finish. Kate joined Marbury Group in September 2014; daily she has a positive impact on the company while continuing to cultivate her skill set to fill numerous roles.
As a graduate of John Carroll University, Kate learned to work hard and play harder, with a bachelor’s degree in Sociology. She is an active member of the Pittsburgh sports community; currently, a member of the Pittsburgh Gaelic Athletic Association, playing for the Banshees and she recently finished a 15-year tenure with the Pittsburgh Passion women’s football team.
Heather brings over 20-years of media buying and planning experience to her position as Senior Account Director at Marbury Group. Heather’s professional career greatly catapulted within her 7-year tenure as a co-owner of her own media and advertising agency. The agency was full-service within the media and advertising space and this familiarity has been leveraged to strengthen the bench at Marbury Group.
Heather has first-hand experience managing a wide variety of traditional and digital media for both consumer and B-to-B accounts across local and national markets. Her know-how also includes extensive work in mining research to craft and support the strategic planning process. With a vast understanding of research tools such as Media Audit, Scarborough, and Claritas, she brings background information to the media planning process that goes beyond basic demographics, leading to more targeted and effective strategies. Heather plans strategically for her clients; and that naturally affords maximized budgets and positioning ahead of the competition. Buying expertise, negotiation skills, and thorough attention to detail gives our clients peace of mind that their budgets are smartly applied and will deliver the best possible return on investment.
Heather is a graduate of Robert Morris University with a Bachelor of Science in Business Administration, Marketing. When she is not crafting media plans, she enjoys conjuring up culinary delights in the kitchen, running, yoga, golfing, and traveling to the beach with her husband and rescue dog Izzy.
Cathy’s career has come full circle; in Cleveland she moved from Marcus Advertising to Manheim Advertising, Inc. – working with clients that today are a vibrant part of Marbury Group client base. From there, she spent two years as Media Director at an automotive advertising agency before relocating to Pittsburgh.
As Media Director at FSC Communications she planned and bought media for PPG Industries, Bethany College, Pittsburgh Brewing Company, and various national industrial accounts.
Five years later, she began a long tenure at RJW Media, where she was the lead Senior Broadcast Specialist in Pittsburgh and Ohio markets for Giant Eagle, GetGo, Dollar Bank, Kennywood Parks, Robert Morris University and Harry S. Cohen & Associates.
Cathy graduated from Kent State University, with a Bachelor of Arts in Telecommunications. She and her husband Joe relocated to Sarasota, FL in 2021. They’re enjoying the sunshine, beaches, and all the area has to offer.
With 20+ years of professional experience in managing the complex and moving pieces of professional baseball, in and out of season, to job posts with total marketing focus, Megan fills a vital role at Marbury Group. She is a flexible and well-rounded contributor to the daily and long-term business at Marbury Group. These skills were honed at the Pittsburgh Pirates, in the Promotions and Licensing Department, amongst other roles. For the Pirates, a significant offering by Megan was the management and tracking of critical pieces of fan experience merchandise and commissioned pieces of memorabilia. Annually, she forecasted budget and product needs for the season ahead; this required a keen knowledge base and understanding of the lifecycle of each season, fan incentives, purchasing, shipping requirements, data management, and adherence to budget. Within that space, she created tracking methods that were universally applied across departments to make sure the most current and accurate information was readily available to the front office leadership. Additionally, managing the department budgeting and fiscal forecasting was another key component of how she served the organization. Her role was behind the scenes in the front office, but it had a direct impact on the fan experience at PNC Park and the business side of running the team.
Megan prides herself in being a go-to, utility player in any professional role that she has assumed. She is skillful in managing and processing numerical data, establishing realistic timelines, and hitting all prescribed deadlines. Megan has built excellent colleague and client relationships due to her forthright communication and diligence to all projects assumed. She excels at pre-planning and thinking ahead in project management to avoid pitfalls and ensure the intended delivery is met and/or exceeded for client satisfaction.
At Robert Morris University, Megan graduated with a Bachelor of Science in Business Administration degree. Outside of the office, she enjoys spending time with her husband and two kids, vacationing at the beach, and reading.
Barb carries nearly 20-years of expertise in client communications, media execution, co-op, and traffic execution. Marbury Group has been enriched by her abundant experience and deep founded relationships within the marketplace. She has mastery of the inner workings of media buys and co-op partnership. Her experience lends way to an in-depth of knowledge of our national advertising buys. Barb is a critical team member for the on-boarding of clients with national campaigns.
Having her high attention to detail and vast network of partners, she has bridged Marbury Group together with these valuable allies. She has a close eye to the details and a keen ear for quality check of produced media. Barb is extremely disciplined in her approach to work. She is always working ahead to make sure all the details and client needs are addressed in a timely fashion. Barb is our quality control gatekeeper, and nothing slips through the cracks on her watch. She offers counsel, client support, and meticulous attention to the details of our business. Our clients look to Barb for support and she always rises to the challenge.
Barb is from Cleveland, OH. She and her husband enjoy their family and friends- and try to escape to the sunshine and warmth of the south as often as possible.
Within media, the devil is in the details – however, we have an angel who has the upper hand. Kelly Massare, Media Coordinator, is entrenched in the details of the media buys. She dives in to corral the moving parts with foresight and full attention so that the minor details do not become the unforeseen problems waiting to unfold.
Kelly brings her precision for execution and expertise from her time at Slosar Advertising. Her work neatly transitioned to Marbury Group. We look to Kelly as a liaison between our client accounts and the executives within our many co-op partners. She knows the ins and outs of procuring co-op budgets, executing them and finally reconciling them for reimbursement. Her proficiency of contract requirements and adherence to the contracts makes her an extremely valuable team member.
In addition, to being a co-op expert, Kelly has an excellent rapport with our clients. She keeps them on track and moving forward. Our clients can rest assured that having Kelly as a partner for organization and tracking, their creative output will fall in-line with the co-op needs and overall media strategy.
Kelly is a busy woman. She is a sharp media professional and a mother to two young boys. Multi-tasking, juggling and getting things done efficiently is her natural skill set that gets a daily workout! Her and her husband hail from Cleveland, OH. She attended John Carroll University and graduated with a Bachelor of Science in Business Administration; Management, with a Business Technology Concentration. Aside from chasing her boys, excelling at her job – Kelly also finds time to regularly practice yoga, Barre workouts, and pursue other fitness interests.
Jordan, Marbury Group’s Office Manager, ensures that everything within the fiscal side of the company is accounted for, balanced, and running smoothly. Marbury Group carries many respected, and well-known clients thus careful attention to detail is as important to their business as it is to ours. Jordan manages the incoming and outgoing fiscal aspects on behalf of our client from the day-to-day to the big picture. She has developed and implemented systems that help the company run smoothly, accurately, and functioning in a timely fashion. Additionally, Jordan works through the checks and balances of media reconciliations and fulfills all Accounts Receivable and Accounts Payable duties.
Previously, Jordan worked in the construction industry as an Office Manager. There she wore many hats and covered all aspects of administration, bookkeeping, and customer service. She has adeptly applied her knowledge from her 7-plus years of management experience to the benefit of our company.
Jordan graduated from the University of Pittsburgh with a Bachelor of Science in Psychology. Outside of the office, she enjoys trying out new restaurants around the city, teaching fitness classes in the Strip District, and binging a good Netflix show.
Maintaining a charitable agenda is an important part of the Marbury Group corporate culture. The mind-set developed at Marbury Group maintains equal importance of support and giving back to our community, across many organizations that are personally important to us. Listed below are non-profits that we actively support. We value the mission of these organizations and the impact they have on the those they serve.