Marbury Group is a boutique style, marketing and advertising agency located in the South Side of Pittsburgh, PA. Our primary expertise is to provide media strategy, planning and buying services. We provide solutions across both digital and traditional channels for integrated and engaging campaigns. Additional core services include sports marketing and event planning. Marbury Group provides complete advertising services to our clients from the formulation of a campaign through full execution.
Develop and execute thorough marketing and advertising strategies for optimized results and return on investment for our clients.
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Douglas Shriber is a Pittsburgh native and President of Marbury Group. Doug formed Marbury Group in November 2011 after nearly 20 years in the advertising sales industry. Under his leadership, the Company gained and sustained enough business that it has been consistently ranked as one of the Top 10 Advertising Agencies in Pittsburgh. Doug’s relationships and industry experience have translated into steady growth and success for Marbury Group clients.
His professional repertoire is critical for executing the media demands of our clients. Combined, his experience can be leveraged to ensure that media buys are critically evaluated to maximize the budget and safeguard the quality of the placement. Doug has a behind-the-scenes understanding of rate structures, audience development, stop-sets, traffic systems and logs, studio communication processes for on-air staff, and knowledge of the internal workings of the sales process. Understanding these elements, function to protect the integrity of Marbury Group media buys.
Doug has first-hand know-how and insight to the media industry due to his 25-years of industry experience. During those years, he was consistently the top billing sales rep for iHeartMedia (formerly Clear Channel) and a two-time President’s Club Award winner.
Outside of the office, Doug’s non-profit affiliations include serving on the Board of Directors for The Challenge Program, Board of Directors for Animal Friends and is on the Host Committee for the Animal Friends Black Tie and Tails Annual Event, American Kidney Foundation Planning Committee, Jewish Community Center (JCC) Planning Committee, and Board of Directors for the Pittsburgh Association. Doug is an active supporter of Variety Pittsburgh, Pittsburgh Institute for Neurodegenerative Diseases (PIND), and The Strazl Transplant Institute. In addition, Doug has developed unique experiences for patients of Children’s Hospital of UPMC to go fishing with Pittsburgh Steelers Brett Keisel and Ronald McDonald house patients ice skating with The Pittsburgh Penguins.
Doug enjoys fishing, biking, running, and skiing – all the while being a proud living kidney donor. Doug is happily married to Sarah Shriber and is a father to their son, Nathaniel.
As Vice President of Account Services, Kate makes sure our client needs are being met from budgets and forecasting to creative executions and media placements. Marbury Group client work runs the scope of research, media planning, media buying and reconciliation (among other things); every step requires specific executions and oversight to keep it moving through all its life cycles. Additionally, she supports the Marbury Group team with behind-the-scenes efforts like new business development, project specs, timelines, workflow, vendor management and general media support. In other words, Kate has a hand in the client accounts and internal business aspects of Marbury Group.
Kate’s professional history includes various positions in the nonprofit vertical before moving into the for-profit sector. She has a sound history of always thinking about project efficiency and making sure the plans run smoothly from start to finish. Kate joined Marbury Group in September 2014; daily she has a positive impact on the company while continuing to cultivate her skill set to fill numerous roles.
As a graduate of John Carroll University, Kate learned to work hard and play harder, with a bachelor’s degree in Sociology. She is an active member of the Pittsburgh sports community; currently, a member of the Pittsburgh Gaelic Athletic Association, playing for the Banshees and she recently finished a 15-year tenure with the Pittsburgh Passion women’s football team.
Heather brings over 20-years of media buying and planning experience to her position as Senior Account Director at Marbury Group. Heather’s professional career greatly catapulted within her 7-year tenure as a co-owner of her own media and advertising agency. The agency was full-service within the media and advertising space and this familiarity has been leveraged to strengthen the bench at Marbury Group.
Heather has first-hand experience managing a wide variety of traditional and digital media for both consumer and B-to-B accounts across local and national markets. Her know-how also includes extensive work in mining research to craft and support the strategic planning process. With a vast understanding of research tools such as Media Audit, Scarborough, and Claritas, she brings background information to the media planning process that goes beyond basic demographics, leading to more targeted and effective strategies. Heather plans strategically for her clients; and that naturally affords maximized budgets and positioning ahead of the competition. Buying expertise, negotiation skills, and thorough attention to detail gives our clients peace of mind that their budgets are smartly applied and will deliver the best possible return on investment.
Heather is a graduate of Robert Morris University with a Bachelor of Science in Business Administration, Marketing. When she is not crafting media plans, she enjoys conjuring up culinary delights in the kitchen, running, yoga, golfing, and traveling to the beach with her husband and rescue dog Izzy.
Barb carries nearly 20-years of expertise in client communications, media execution, co-op, and traffic execution. Marbury Group has been enriched by her abundant experience and deep founded relationships within the marketplace. She has mastery of the inner workings of media buys and co-op partnership. Her experience lends way to an in-depth of knowledge of our national advertising buys. Barb is a critical team member for the on-boarding of clients with national campaigns.
Having her high attention to detail and vast network of partners, she has bridged Marbury Group together with these valuable allies. She has a close eye to the details and a keen ear for quality check of produced media. Barb is extremely disciplined in her approach to work. She is always working ahead to make sure all the details and client needs are addressed in a timely fashion. Barb is our quality control gatekeeper, and nothing slips through the cracks on her watch. She offers counsel, client support, and meticulous attention to the details of our business. Our clients look to Barb for support and she always rises to the challenge.
Barb is from Cleveland, OH. She and her husband enjoy their family and friends- and try to escape to the sunshine and warmth of the south as often as possible.
Within media, the devil is in the details – however, we have an angel who has the upper hand. Kelly Massare, Media Coordinator, is entrenched in the details of the media buys. She dives in to corral the moving parts with foresight and full attention so that the minor details do not become the unforeseen problems waiting to unfold.
Kelly brings her precision for execution and expertise from her time at Slosar Advertising. Her work neatly transitioned to Marbury Group. We look to Kelly as a liaison between our client accounts and the executives within our many co-op partners. She knows the ins and outs of procuring co-op budgets, executing them and finally reconciling them for reimbursement. Her proficiency of contract requirements and adherence to the contracts makes her an extremely valuable team member.
In addition, to being a co-op expert, Kelly has an excellent rapport with our clients. She keeps them on track and moving forward. Our clients can rest assured that having Kelly as a partner for organization and tracking, their creative output will fall in-line with the co-op needs and overall media strategy.
Kelly is a busy woman. She is a sharp media professional and a mother to two young boys. Multi-tasking, juggling and getting things done efficiently is her natural skill set that gets a daily workout! Her and her husband hail from Cleveland, OH. She attended John Carroll University and graduated with a Bachelor of Science in Business Administration; Management, with a Business Technology Concentration. Aside from chasing her boys, excelling at her job – Kelly also finds time to regularly practice yoga, Barre workouts, and pursue other fitness interests.
Ricky, Marbury Group’s Office Manager, ensures that everything on the fiscal side of the company is accounted for, balanced and running smoothly. Marbury Group carries many respected and well-known clients locally and nationally, thus careful attention to the details as important to their business as it is to ours. Ricky manages the incoming and outgoing fiscal aspects on behalf of our client from the day-to-day to the big picture. He has developed and implemented systems that help the company to run smoothly, accurately and always functioning in a timely fashion. Additionally, Ricky works through the checks and balances of media reconciliations and fulfills all Accounts Receivable and Accounts Payable duties. His career in the media industry and within Marbury Group is ever growing; he now lends a hand to co-op needs, production and traffic details.
Previously, Ricky worked at BNY Mellon in the Insurance Custody Division. There he helped his clients ensure their bookkeeping and balance outcome were accurate at the month’s end. Ricky’s client roster spanned across the country and was diverse in fiscal systems and needs. He has adeptly applied his learnings from BNY Mellon to the benefit of our Company.
Ricky graduated from the University of Mount Union with a Bachelor of Arts in Accounting and a Bachelor of Science in Psychology. Additionally, at Mount, he was a four-year letterman on the Baseball team and boasts an Ohio Athletic Conference (OAC) conference title within his collegiate career.
Maintaining a charitable agenda is an important part of the Marbury Group corporate culture. The mind-set developed at Marbury Group maintains equal importance of support and giving back to our community, across many organizations that are personally important to us. Listed below are non-profits that we actively support. We value the mission of these organizations and the impact they have on the those they serve.